Central Office of Information
Annual report focusing on the key theme of behaviour change
Print | Art Direction | Digital
The Central Office of Information (COI) wanted to scale back its annual report to focus on areas where it was “making public money work harder”.
The brief was to strip content and design to a minimum and to focus on the key themes of behaviour change, digital communications, effectiveness and evaluation.
Taking the theme of behaviour change, the design uses the idea of the ripple effect where information is passed from person to person and community to community to broaden its reach and impact.
